Distinctive Silhouette

Distinctive Silhouette is Atelier dada’s lighting concept for Asian Square, a prominent mixed-use tower combining premium office and retail spaces, positioned along a major commercial axis. Designed to accommodate flexible office configurations—from bare shell to fully fitted layouts—the building benefits from strong connectivity and immediate access to key urban amenities.

Developed by Shilp Group, a long-standing partner recognized for its commitment to quality and authenticity, Asian Square follows the success of Shilp Aaron, located directly opposite and previously illuminated by Atelier dada. Building on this established collaboration, Shilp Group entrusted us with the creation of a refined and confident nighttime identity for this new development.

In response, Atelier dada conceived Distinctive Silhouette, a lighting approach that emphasizes the architectural lines and overall form of the tower. Relying on static lighting—echoing our work on Shivalik High Street—the concept highlights key façade elements with precision, allowing the building to stand out through restraint and legibility rather than spectacle.

This approach aligns with the client’s ambition to establish a landmark presence within a carefully considered budget. A challenge embraced with enthusiasm, resulting in a balanced composition where light enhances architecture while remaining economical and durable.

Distinctive Silhouette reflects the strength of a trusted collaboration, where shared values allow vision and budget to converge. The project stands as an example of how a clear lighting strategy can define an urban presence through elegance, consistency and architectural clarity.