EULOGIA INN
A luminous landmark along a major transit axis
Atelier dada’s intervention covered both interior and exterior lighting, including the façades.
This publication focuses specifically on the façade lighting concept along the highway, developed as a luminous interpretation of the hotel's logo and in direct dialogue with the architecture and its use.
A vertical luminous motif is integrated into the building envelope, structuring the façade and asserting a clear night-time identity.
The lighting language is based on a deliberate balance between high-tech and low-tech approaches:
- high-tech through the controlled use of LED lines and pixel-based rhythms,
- low-tech through a sober, legible and durable composition, free from decorative overload.
From a distance, the building stands out as a nocturnal landmark.
Up close, the light reveals a more subtle scale, accompanying materials and volumes with precision rather than effect.
A lighting design that extends the architectural identity, offering a contemporary, visible and enduring presence within the nocturnal landscape.
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